VICE IMPORTS · SAN FRANCISCO

About

Built on thoughtful sourcing, lasting relationships, and a genuine appreciation for the people behind every bottle.

Vice Imports wine industry setting
01 / FOUNDERS

The People Behind Vice Imports.

A shared vision built on thoughtful sourcing, trusted relationships, and a passion for distinctive wines and independent producers.

Anna Xu

Founder & CEO

Anna leads the company's strategic direction, winery partnerships, brand selection, and key client relationships. Her approach combines international business experience with personal involvement in the wine industry.

READ ANNA'S STORY ↗

Jessica Roy

Co-Founder & Director of Operations

Jessica works closely with Anna on business operations, producer coordination, supplier relationships, and distribution activities. She helps maintain the partnerships that support the company's daily operations.

READ JESSICA'S STORY ↗
02 / OUR TEAM

The Team Behind Every Partnership.

From producer relationships and portfolio development to sales, logistics, and operations, our team brings together the expertise needed to support distinctive wines and spirits.

MC Michael Chen

Michael Chen

Director of Wine Portfolio & Producer Relations

Oversees portfolio development, producer communication, wine selection, and relationships with winery partners across international regions.

CB Catherine Brooks

Catherine Brooks

Director of Sales & Business Development

Focuses on commercial partnerships, client development, and sales strategy, including relationships with hospitality and specialty retail accounts.

DF Daniel Foster

Daniel Foster

Import & Logistics Manager

Coordinates international shipments, import documentation, warehouse partners, inventory movement, and efficient order fulfillment across the supply chain.

EP Emily Park

Emily Park

Regional Distribution Manager

Supports relationships with regional distribution partners, coordinates market development activities, and strengthens communication across selected U.S. markets.

RH Robert Hayes

Robert Hayes

Brand Marketing & Trade Relations Manager

Develops brand communication, trade presentations, tasting events, and industry engagement programs that connect producers with professional wine audiences.

LM Lauren Mitchell

Lauren Mitchell

Finance & Administration Manager

Coordinates financial reporting, administrative processes, budgeting, and compliance support to keep business operations organized and dependable.

03 / LEADERSHIP BIOGRAPHIES

Our Story, Our Leadership.

Learn more about the experiences, shared vision, and responsibilities of our founders.

01 / FOUNDER & CEO

Anna Xu

02 / Co-Founder & Director of Operations

Jessica Roy